A brand deck is an essential tool for showcasing your business's identity and values. It provides a clear snapshot of your brand's...

Political discussions can be divisive, especially in the workplace, where people with diverse backgrounds and beliefs come together....

Welcome, Think Straighter entrepreneurs and business enthusiasts, to a blog that celebrates the beauty of imperfection and the lessons we...

Introduction: In our fast-paced society, success is often associated with hard work and dedication. However, it's essential to recognize...

As a business owner, one of the most critical decisions you'll make is hiring the right workforce. The success of your company largely...

Once a popular destination for home goods, BB&B struggled in recent years with customer engagement, brand loyalty and their sales model....

The Importance of Staying Relevant to Keep Your Customers Engaged In today's rapidly changing business landscape, it's more important...

As a business owner or manager, it's easy to get caught up in your own vision and ideas about what your customers want. But if you're not...

Starting a new business can be an exciting and rewarding venture, but it also involves many moving parts that must be carefully managed...

Understanding and tapping into your customers' emotions is a powerful way to increase sales and build strong relationships with your...

When it comes to selling a product or service, it's essential to understand the distinction between features and benefits. Features are...

Helping your workforce feel valued, engaged, and empowered can have a significant impact on your business. It can increase productivity,...

No, the customer is not always right. While it is important to prioritize customer satisfaction, it is not always feasible or ethical to...

COGS stands for Cost of Goods Sold, which is a term used in accounting and finance to refer to the direct costs associated with producing...

Best practices for Direct to Consumer (DTC) marketing tactics include: Knowing your target audience: Understand who your ideal customer...