Think Straighter
HOW TO WRITE AN EFFECTIVE BRAND DECK FOR YOUR BUSINESS
A brand deck is an essential tool for showcasing your business's identity and values. It provides a clear snapshot of your brand's...
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Think Straighter
2 min
NURTURING CIVIL DISCOURSE: MANAGING POLITICAL DISCUSSIONS AND DISAGREEMENTS IN THE WORKPLACE
Political discussions can be divisive, especially in the workplace, where people with diverse backgrounds and beliefs come together....
Think Straighter
3 min
EMBRACE IMPERFECTION: LEARNING AND GROWING FROM BUSINESS MISTAKES
Welcome, Think Straighter entrepreneurs and business enthusiasts, to a blog that celebrates the beauty of imperfection and the lessons we...
Think Straighter
2 min
WORK HARD VS WORK SMART MAXIMIZING PRODUCTIVITY AND THE IMPORTANCE OF SELF-CARE
Introduction: In our fast-paced society, success is often associated with hard work and dedication. However, it's essential to recognize...
Think Straighter
2 min
WHO TO HIRE AND WHY
As a business owner, one of the most critical decisions you'll make is hiring the right workforce. The success of your company largely...
Think Straighter
3 min
BED, BATH AND BEYOND BADLY MANAGED
Once a popular destination for home goods, BB&B struggled in recent years with customer engagement, brand loyalty and their sales model....
Think Straighter
2 min
THE IMPORTANCE OF STAYING RELEVANT
The Importance of Staying Relevant to Keep Your Customers Engaged In today's rapidly changing business landscape, it's more important...
Think Straighter
2 min
THE POWER OF LISTENING
As a business owner or manager, it's easy to get caught up in your own vision and ideas about what your customers want. But if you're not...
Think Straighter
2 min
THE DAWN OF A NEW BUSINESS
Starting a new business can be an exciting and rewarding venture, but it also involves many moving parts that must be carefully managed...
Think Straighter
2 min
TAPPING INTO YOUR CUSTOMER'S EMOTIONS
Understanding and tapping into your customers' emotions is a powerful way to increase sales and build strong relationships with your...
Think Straighter
2 min
THE ONE RULE THAT RULES THEM ALL
When it comes to selling a product or service, it's essential to understand the distinction between features and benefits. Features are...
Think Straighter
1 min
HAPPY WORKFORCE, HAPPY CUSTOMERS
Helping your workforce feel valued, engaged, and empowered can have a significant impact on your business. It can increase productivity,...
Think Straighter
1 min
IS THE CUSTOMER ALWAYS RIGHT?
No, the customer is not always right. While it is important to prioritize customer satisfaction, it is not always feasible or ethical to...
Think Straighter
1 min
COGS ARE THE DIFFERENCE BETWEEN SUCCESS AND FAILURE
COGS stands for Cost of Goods Sold, which is a term used in accounting and finance to refer to the direct costs associated with producing...
Think Straighter
1 min
DIRECT TO CONSUMER, BEST PRACTICE
Best practices for Direct to Consumer (DTC) marketing tactics include: Knowing your target audience: Understand who your ideal customer...
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