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  • Writer's pictureThink Straighter


A brand deck is an essential tool for showcasing your business's identity and values. It provides a clear snapshot of your brand's essence, making it invaluable for marketing, partnerships, and internal alignment. Here's a guide on how to create a compelling brand deck:

1. Number of Pages:

  • Aim for a concise presentation, typically around 10-15 pages. This ensures you cover all crucial aspects without overwhelming your audience.

2. Content:

  • Introduction: Start with a brief overview of your business, its mission, and vision.

  • Brand Story: Share the story behind your brand's creation, highlighting what sets it apart.

  • Target Audience: Define your ideal customer demographics and psychographics.

  • Brand Values: Clearly articulate your core values and principles.

  • Visual Identity: Showcase your logo, color palette, typography, and any relevant design elements.

  • Voice and Tone: Describe the tone of voice you use in your messaging and communications.

  • Messaging Guidelines: Provide examples of how your brand communicates its values and benefits.

  • Competitive Analysis: Briefly analyze your main competitors and highlight your unique selling points.

  • Case Studies or Testimonials: Include success stories or endorsements to add credibility.

  • Call to Action: End with a clear next step for anyone interested in partnering or learning more about your brand.

3. Copy Style:

  • Keep the language clear, concise, and aligned with your brand's tone. Avoid jargon or overly technical terms. Use storytelling techniques to engage your audience.

4. Visuals:

  • Incorporate high-quality images, graphics, and your brand's visual elements consistently throughout the deck. Visuals should reinforce your brand's identity and messaging.

5. Design:

  • Ensure a clean and professional layout that reflects your brand's aesthetic. Use consistent fonts, colors, and formatting.

Remember, a brand deck is a dynamic document that should evolve with your brand. Regularly update it to reflect any changes or achievements.


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