Meet The D2C Team
Heading up Think Straighter’s operations and project management, Tony’s main focus is to ensure that all the strategic parts move cohesively together.
Tony has a Medical background and is an accomplished educator with over 20 years experience. Having dedicated most of his career educating physicians and patients to comprehensively address all aspects of health, wellness and fitness to achieve maximum results, Tony helps Think Straighter and our clients think differently about how we approach and educate a customer base.
Tony possess strong analytical, managerial, communication and leadership skills, with a focus on operationalizing strategies; payroll, compliance, HR, and people management.
Michael is an industrious, highly skilled Creative Designer and Art Director bringing over 15 years experience to Think Straighter. He loves collaboration, big picture thinking and making brands come to life. He believes a project is never fully complete as he pushes boundaries and creative opportunities, and never forgets that a logo always deserves a massage every now and then.
Michael possesses the ultimate "can do" attitude, is never afraid of feedback and change, while developing projects with a positive energy and a smile. His upbeat personality and engaging warm persona enables him to interact effectively with teams across the multifaceted workplace, developing a strong partnership D2C approach, which is at the very core of all we do at Think Straighter.
Michael tackles the design world with a clean and clever approach, never forgetting why the work is being done and who the brand is appealing to. As the Creative Thinker, Michael firmly believes that concept reigns supreme over aesthetics. Side note; Michael loves Nespresso and a well-designed typeface.
Kymmie Davis passionately inspires business owners, coaches, and companies around the world to find their voices and create captivating, client-based content across all platforms. Building D2C brands by day and crafting inspiring content by night, Kymmie constructs, edits, and polishes web, blog, and marketing copy, expertly spinning raw ideas into envisioned marketing magic using her Copy That Converts™ method.
With 15+ years of professional writing experience, Kymmie is a published author, editor, and copywriter who liberates readers and clients alike with fresh, original, authentic content that helps drive consumer engagement.
Known in the industry as an expert content creator and copywriter, Kymmie collaborates with Think Straighter to craft content that resonates and personifies your brand from all vantage points.
Amazon, Retail & Digital Marketing Thinker
With 20 years experience in D2C, Brick & Mortar and e-commerce, Chris is the latest Thinker to join Think Straighter. With phenomenal experience in product development, distribution, category management, and procurement, Chris brings a wealth of unfettered strength to our partners and brands.
Driving our Amazon Marketing integration tools, Chris has a deep knowledge and successful track record developing and implementing effective marketing strategies for products and brands on Amazon. With a deep understanding across all Amazon's advertising platforms Chris is able to create campaigns that drive traffic to product listings and knows exactly how to best track and analyze key metrics to optimize campaigns and improve engagement, conversion and sales.
Using all the latest tools across Social and digital platforms, Chris and the rest of the Think Straighter Team can affectively further help drive increased awareness, conversion and sales.
Adam is a multi-genre senior level development creative obsessed with identifying stories that trigger universal emotion. He’s an award-winning, Emmy nominated and Oscar qualifying visual storyteller who’s directed high-value creative and corporate talent, supervising a massive range of broadcast and digital media.
Adam’s driven by an unwavering focus on creativity and the visual exploration of relationships and how stories are told.
His sophisticated B2B and B2C awareness of the collision between branded content and entertainment has helped create valuable brands to motivate global audiences.
Mazani Rosier, a brand and marketing strategist with a Master's degree in Business from Pepperdine Graziadio Business School, consistently delivers impactful results and executes campaigns with a focus on emerging trends. With a deep understanding of diverse industries, including hospitality, retail, and project management, Mazani brings innovation to Think Straighter’s clients.
As a digital and social media expert, she excels in building meaningful connections between consumers and brands, leveraging insights into consumer behavior for compelling strategies that foster lasting relationships. Mazani, alongside our other ‘thinkers,’ utilizes her expertise in data analysis and decision-making to play a pivotal role in guiding businesses toward long-term success through dynamic, results-oriented brand and marketing initiatives.