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Think Straighter
2 min read
WHY YOU NEED A BRAND DECK
In today's fast-paced and competitive business world, it is essential for companies to establish a strong and recognizable brand. A brand...
Think Straighter
2 min read
THINKING OUTSIDE OF THE BOX
Starting a new business can be an exciting but daunting prospect. It takes a lot of hard work, determination, and creativity to turn a...
Think Straighter
2 min read
THE BENEFITS OF A TRADEMARK
In today's competitive business landscape, a company's brand is one of its most valuable assets. A strong brand can differentiate a...
Think Straighter
1 min read
PROTECT YOUR CORE CUSTOMER
Modernizing your business can be a great way to stay competitive and attract new customers, but it's important to do so without damaging...
Think Straighter
1 min read
NO, IT'S NOT 'JUST' A LOGO
A brand logo is an essential aspect of any Direct-to-Consumer (D2C) brand as it serves as the visual representation of the company and...
Think Straighter
2 min read
BUILDING A SUCCESSFUL D2C BEAND
Starting a D2C (direct-to-consumer) brand can be a great opportunity for entrepreneurs to reach customers directly, cut out middlemen,...
Think Straighter
1 min read
SOCIAL MEDIA IS WHAT NOW?
Social media refers to online platforms and tools that enable people to share and exchange information, ideas, and content in a social or...
Think Straighter
1 min read
IS THE CUSTOMER ALWAYS RIGHT?
No, the customer is not always right. While it is important to prioritize customer satisfaction, it is not always feasible or ethical to...
Think Straighter
1 min read
THE VOICE OF THE CUSTOMER
Customer reviews and testimonials provide valuable insights into how customers perceive a company's products or services and can inform...
Think Straighter
2 min read
THINKING STRAIGHTER IN BUSINESS
Thinking clearly and making informed decisions is essential to success in business. The fast-paced and complex nature of today's business...
Think Straighter
1 min read
COGS ARE THE DIFFERENCE BETWEEN SUCCESS AND FAILURE
COGS stands for Cost of Goods Sold, which is a term used in accounting and finance to refer to the direct costs associated with producing...
Think Straighter
1 min read
BUILDING YOUR BUSINESS PLAN AND P&L
Building a business plan and a Profit & Loss (P&L) statement are essential for any business because they serve several key purposes:...
Think Straighter
1 min read
TOP LINE, GROSS PROFIT & EBIDA
Top line sales, Gross profit, and EBITDA are three important financial metrics that are used to measure a company's financial performance...
Think Straighter
1 min read
DIRECT TO CONSUMER (D2C) AND HOW TO DO IT WELL
D2C stands for Direct-to-Consumer, which refers to a business model where a company sells its products or services directly to the end...
Think Straighter
2 min read
NOW THAT'S A RELATIONSHIP
The relationship between a brand and its customers is critical to the success of any business. This relationship is built over time...
Think Straighter
1 min read
DIRECT TO CONSUMER, BEST PRACTICE
Best practices for Direct to Consumer (DTC) marketing tactics include: Knowing your target audience: Understand who your ideal customer...
Think Straighter
2 min read
WHY BEING CREATIVE IS SO IMPORTANT
In today's fast-paced and highly competitive business environment, standing out from the crowd is more important than ever. One way...
Think Straighter
2 min read
TRANSACTION OR LONGTERM?
In business, there are two main types of customers: transactional customers and long-term value customers. Understanding the difference...
Think Straighter
2 min read
EMOTIONAL TRIGGERS
Emotional triggers can be incredibly effective in capturing the attention and engagement of potential and existing customers. By tapping...
Think Straighter
2 min read
THE POWER OF CONTENT
Content is a powerful tool for businesses of all sizes. Whether you are a small startup or a large corporation, effective content...
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