Think Straighter
TOP LINE, GROSS PROFIT & EBIDA
Top line sales, Gross profit, and EBITDA are three important financial metrics that are used to measure a company's financial performance...
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Think Straighter
- 1 min
DIRECT TO CONSUMER (D2C) AND HOW TO DO IT WELL
D2C stands for Direct-to-Consumer, which refers to a business model where a company sells its products or services directly to the end...
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- 2 min
NOW THAT'S A RELATIONSHIP
The relationship between a brand and its customers is critical to the success of any business. This relationship is built over time...
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- 1 min
DIRECT TO CONSUMER, BEST PRACTICE
Best practices for Direct to Consumer (DTC) marketing tactics include: Knowing your target audience: Understand who your ideal customer...
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- 2 min
WHY BEING CREATIVE IS SO IMPORTANT
In today's fast-paced and highly competitive business environment, standing out from the crowd is more important than ever. One way...
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- 2 min
TRANSACTION OR LONGTERM?
In business, there are two main types of customers: transactional customers and long-term value customers. Understanding the difference...
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- 2 min
EMOTIONAL TRIGGERS
Emotional triggers can be incredibly effective in capturing the attention and engagement of potential and existing customers. By tapping...
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- 2 min
THE POWER OF CONTENT
Content is a powerful tool for businesses of all sizes. Whether you are a small startup or a large corporation, effective content...
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- 2 min
WHAT IS AN ELEVATOR PITCH?
An elevator pitch is a brief, concise, and persuasive message that provides a clear and compelling overview of your business. The goal of...
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- 2 min
THE POWER OF COMMUNICATIONS
Effective communication is a crucial aspect of any successful business. Good communication can help businesses connect with their...
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- 2 min
THE POWER OF COMMUNITY
The power of community can have a profound impact on businesses in a variety of ways. Here are some of the key ways that building a...
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- 2 min
THE POWER OF STORYTELLING
Storytelling is a powerful tool for businesses to connect with their customers, convey their values and mission, and build a strong...
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- 1 min
WHY INTEGRITY AND HONESTY IS ESSENTIAL
Integrity and honesty are two of the most important values in business today. Here are some of the key reasons why integrity and honesty...
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- 1 min
HOW TO GROW YOUR CUSTOMER'S LONGTERM VALUE
Growing the long-term value of a customer is essential for the success and sustainability of any business. Here are some key strategies...
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- 1 min
BEING INCLUSIVE IS ESSENTIAL
Inclusivity has become an important aspect of business today. Here are some of the key reasons why it is important to be inclusive in...
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- 2 min
FINDING YOUR SPACE IN THE MARKET
Understanding the white space in the market for your business is a crucial step in developing a successful marketing and growth strategy....
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- 1 min
A CONSISTENT BRAND STORY IS CRITICAL
Having a consistent brand story and brand experience is critical for businesses in today’s competitive marketplace. Here are some of the...
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- 2 min
WHEN IS IT TOO MUCH?
Maintaining regular communication with your customer base is important for building relationships and improving customer satisfaction....
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- 1 min
TURNING A PROSPECT INTO A CUSTOMER
Turning a prospect into a customer is an important goal for any business, as it can lead to increased revenue and customer loyalty. Here...
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- 2 min
WHAT IS A CORE CUSTOMER AND HOW TO LOOK AFTER THEM?
A core customer is a term used to describe a group of customers who consistently purchase products or services from a business and play a...
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