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  • Writer's pictureThink Straighter

THINKING OUTSIDE OF THE BOX

Updated: Feb 21, 2023



Starting a new business can be an exciting but daunting prospect. It takes a lot of hard work, determination, and creativity to turn a simple idea into a thriving enterprise. In today's highly competitive market, it's crucial to think outside the box and be unique when setting up a new business. In this blog, we'll explore why being unique and thinking outside of the box when setting up a new business is so important.


First and foremost, being unique helps you stand out from the competition. There are likely many businesses offering similar products or services in your market. To succeed, you need to differentiate yourself from the rest. By being unique, you can offer a fresh perspective or a new angle on a product or service. This can be done through branding, marketing, or even the products or services themselves.


For example, when Tesla started manufacturing electric cars, they were a unique and innovative company in a market dominated by traditional automakers. Their electric vehicles were seen as the future of the automobile industry, and their unique branding and marketing strategies helped them stand out from their competitors.


Secondly, being unique can help you attract new customers. When your business offers something different, it catches people's attention. It's human nature to be drawn to novelty and uniqueness. By being unique, you can attract customers who are tired of the same old products or services offered by your competitors.


For example, when the frozen yogurt trend started a few years ago, many entrepreneurs jumped on the bandwagon and opened up frozen yogurt shops. However, the ones that stood out were the ones that offered unique flavors, toppings, and experiences. The novelty of trying a new and unique flavor or topping drew in customers, and the shops that offered these unique experiences thrived.


Finally, being unique can help you foster creativity and innovation within your business. When you approach things differently and challenge the status quo, you open yourself up to new ideas and possibilities. This can lead to new and innovative products, services, and processes that can set your business apart from the competition.


For example, companies like Google and Amazon are known for their innovative and unique company cultures. They encourage their employees to think outside the box and come up with new and creative ideas. This approach has led to the creation of some of the most innovative products and services in the world.


In conclusion, being unique and thinking outside of the box when setting up a new business is essential in today's highly competitive market. It can help you stand out from the competition, attract new customers, and foster creativity and innovation within your business. So, don't be afraid to think differently and be unique when starting your new business. Who knows, you may just create the next big thing!

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