top of page
Think Straighter
3 min read
THE IMPORTANCE OF PRICE POINT
Setting the right price point for your products or services is a crucial aspect of running a successful business. Price is often the...
Think Straighter
2 min read
WHO TO HIRE AND WHY
As a business owner, one of the most critical decisions you'll make is hiring the right workforce. The success of your company largely...
Think Straighter
3 min read
BED, BATH AND BEYOND BADLY MANAGED
Once a popular destination for home goods, BB&B struggled in recent years with customer engagement, brand loyalty and their sales model....
Think Straighter
2 min read
THE IMPORTANCE OF STAYING RELEVANT
The Importance of Staying Relevant to Keep Your Customers Engaged In today's rapidly changing business landscape, it's more important...
Think Straighter
2 min read
THE POWER OF LISTENING
As a business owner or manager, it's easy to get caught up in your own vision and ideas about what your customers want. But if you're not...
Think Straighter
2 min read
THE DAWN OF A NEW BUSINESS
Starting a new business can be an exciting and rewarding venture, but it also involves many moving parts that must be carefully managed...
Think Straighter
2 min read
THE ART OF A DISCOUNT
Pricing is a crucial aspect of any business, and offering discounts can be an effective strategy to attract customers, increase sales,...
Think Straighter
3 min read
THE MARKETING FUNNEL
Marketing is a crucial aspect of any business, and it involves a series of activities aimed at creating awareness, generating interest,...
Think Straighter
2 min read
TELLING YOUR CUSTOMER THE TRUTH
In business, honesty is always the best policy. Telling your customers the truth, no matter how difficult or unpleasant, is a very, very...
Think Straighter
2 min read
TAPPING INTO YOUR CUSTOMER'S EMOTIONS
Understanding and tapping into your customers' emotions is a powerful way to increase sales and build strong relationships with your...
Think Straighter
3 min read
BUILDING A WEBSITE
Building a website from scratch can be a daunting task, but with the right approach, it can also be a rewarding experience. From writing...
Think Straighter
2 min read
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization, commonly known as SEO, is the process of improving the visibility and ranking of a website or web page in...
Think Straighter
2 min read
THE ONE RULE THAT RULES THEM ALL
When it comes to selling a product or service, it's essential to understand the distinction between features and benefits. Features are...
Think Straighter
2 min read
LOVING YOUR CUSTOMER
In today's hyper-competitive business environment, it's more important than ever to focus on your customers. And not just any customers –...
Think Straighter
2 min read
TELL ME A STORY......
In today's competitive marketplace, businesses need to find ways to stand out from the crowd and connect with their customers. One...
Think Straighter
2 min read
IS AI RIGHT FOR YOUR BUSINESS?
Artificial intelligence (AI) can be effectively used in business to improve efficiency, accuracy, and decision-making. At Think Straighter...
Think Straighter
2 min read
AI - THE RISKS AND BENEFITS
Artificial Intelligence (AI) has the potential to revolutionize businesses across industries, but it also comes with potential risks that...
Think Straighter
1 min read
HAPPY WORKFORCE, HAPPY CUSTOMERS
Helping your workforce feel valued, engaged, and empowered can have a significant impact on your business. It can increase productivity,...
Think Straighter
2 min read
THE VALUE OF CONSULTANCY
Consultants can be an invaluable resource for businesses. They provide expertise, fresh perspectives, and can help businesses navigate...
Think Straighter
2 min read
AND YOUR POINT IS.....?
Effective communication is essential for any business to succeed. Communication is the bridge that connects businesses with their...
bottom of page