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CRAFTING A COMPELLING FUNDING DECK FOR INVESTORS



A funding deck is a critical tool for startups seeking investment. It's your opportunity to convey your business idea, market potential, and financial viability to potential investors. Here's how to create an effective funding deck:


1. Number of Pages:

  • Keep it concise, typically between 10-20 slides. Investors are busy, so get to the point while providing sufficient detail.

2. Structure:

  • Introduction: Start with a compelling hook to grab the investor's attention.

  • Problem Statement: Clearly define the problem your business solves.

  • Solution: Present your product or service and how it addresses the identified problem.

  • Market Opportunity: Provide data on the market size, growth potential, and your target audience.

  • Business Model: Explain how your business plans to generate revenue.

  • Traction: Highlight any milestones, customer testimonials, or user metrics to show progress.

  • Competitive Analysis: Identify key competitors and explain your competitive advantages.

  • Team: Showcase your experienced and capable team members.

  • Financial Projections: Include revenue forecasts, expense breakdowns, and any relevant financial metrics.

  • Funding Ask: Clearly state how much investment you're seeking and how you plan to use it.

  • Exit Strategy (Optional): Outline potential exit options for investors.

3. Details Investors Need:

  • Investors will be interested in your market research, customer acquisition strategy, and scalability potential. They'll also want to see a clear path to profitability and a realistic timeline for achieving milestones.

Remember to tailor your deck to your specific audience and be prepared to answer questions or provide additional information during meetings or follow-ups.

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