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Think Straighter
3 min read
SELLING PRODUCTS VS SELLING EMOTIONAL VALUE
Unveiling the Key Differences and Benefits: In the world of marketing, businesses often face the challenge of effectively promoting their...


Think Straighter
1 min read
IS THE CUSTOMER ALWAYS RIGHT?
No, the customer is not always right. While it is important to prioritize customer satisfaction, it is not always feasible or ethical to...


Think Straighter
1 min read
DIRECT TO CONSUMER (D2C) AND HOW TO DO IT WELL
D2C stands for Direct-to-Consumer, which refers to a business model where a company sells its products or services directly to the end...


Think Straighter
2 min read
NOW THAT'S A RELATIONSHIP
The relationship between a brand and its customers is critical to the success of any business. This relationship is built over time...


Think Straighter
2 min read
WHAT IS CRM, HOW DOES IT WORK AND WHY IT IS IMPORTANT
A Customer Relationship Management (CRM) system is a tool that businesses use to manage their interactions and relationships with...
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