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Think Straighter
2 min read
WHAT IS AN ELEVATOR PITCH?
An elevator pitch is a brief, concise, and persuasive message that provides a clear and compelling overview of your business. The goal of...
Think Straighter
2 min read
THE POWER OF COMMUNICATIONS
Effective communication is a crucial aspect of any successful business. Good communication can help businesses connect with their...
Think Straighter
2 min read
THE POWER OF COMMUNITY
The power of community can have a profound impact on businesses in a variety of ways. Here are some of the key ways that building a...
Think Straighter
2 min read
THE POWER OF STORYTELLING
Storytelling is a powerful tool for businesses to connect with their customers, convey their values and mission, and build a strong...
Think Straighter
1 min read
WHY INTEGRITY AND HONESTY IS ESSENTIAL
Integrity and honesty are two of the most important values in business today. Here are some of the key reasons why integrity and honesty...
Think Straighter
1 min read
HOW TO GROW YOUR CUSTOMER'S LONGTERM VALUE
Growing the long-term value of a customer is essential for the success and sustainability of any business. Here are some key strategies...
Think Straighter
1 min read
BEING INCLUSIVE IS ESSENTIAL
Inclusivity has become an important aspect of business today. Here are some of the key reasons why it is important to be inclusive in...
Think Straighter
2 min read
FINDING YOUR SPACE IN THE MARKET
Understanding the white space in the market for your business is a crucial step in developing a successful marketing and growth strategy....
Think Straighter
1 min read
A CONSISTENT BRAND STORY IS CRITICAL
Having a consistent brand story and brand experience is critical for businesses in today’s competitive marketplace. Here are some of the...
Think Straighter
2 min read
WHEN IS IT TOO MUCH?
Maintaining regular communication with your customer base is important for building relationships and improving customer satisfaction....
Think Straighter
1 min read
TURNING A PROSPECT INTO A CUSTOMER
Turning a prospect into a customer is an important goal for any business, as it can lead to increased revenue and customer loyalty. Here...
Think Straighter
2 min read
WHAT IS A CORE CUSTOMER AND HOW TO LOOK AFTER THEM?
A core customer is a term used to describe a group of customers who consistently purchase products or services from a business and play a...
Think Straighter
2 min read
UNDERSTANDING YOUR CUSTOMER BASE?
Understanding your customer base is critical to the success of any business. Whether you're a small start-up or a large corporation,...
Think Straighter
1 min read
UNDERSTANDING THE IMPORTANCE OF DATA
Managing customer data can be a complex task for businesses of all sizes, but it is critical to ensuring customer satisfaction and...
Think Straighter
2 min read
WHAT IS CRM, HOW DOES IT WORK AND WHY IT IS IMPORTANT
A Customer Relationship Management (CRM) system is a tool that businesses use to manage their interactions and relationships with...
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