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At Think Straighter, we work with hot companies and brands to make them even hotter by creating a forward-thinking D2C Conversion roadmap that positions them for rising revenue streams, greater profit margins, and develops customer and market growth strategies through cutting-edge innovation.  

Let’s work together to add the flair your brand is missing and capitalize on the opportunities you’ve been eyeing.



Are you ready to add more layers to your brand to assure you can secure your perfect position in the marketplace?


Are you ready to create content that will cement your brand with your current customers and tantalize potential new ones?


Ready to try some new proven ideas for D2C (direct-to-consumer) marketing?


Overwhelmed with how to present your brand across the multiple platforms?


Ready to try out a completely new marketing strategy so the world can see why you are the obvious choice for their needs?

Do you need to create impactful brand or investor decks

If you answered, “You know it!” to these questions, then it’s time to consult with “Think Straighter.”

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Lets Talk Shop
Why Think Straighter
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Why is it time to “Think Straighter” with Andy Sheldon?


There are so many reasons, but here’s just a sneak peek:

  • Whether I’m helping to build your business from the ground up, you’re simply in need of a rescue mission, or it’s time for a different energy and perspective, I’ll work diligently with you. We’ll find the keys to your company’s growth plan, so that you’ll become a leading name in your industry, and create a broader customer base that exudes customer loyalty.

  • We’ll work together through the latest and greatest techniques available to help push your business to the top of your niche.

  • I’ll always think outside the box and stand prepared to have difficult conversations when necessary to encourage your company’s growth!

  • You’ll be introduced to some of my proven D2C strategies that have been successfully utilized by some of the biggest companies and names in the world.

  • I’ll help you declutter and simplify your business messaging and find innovative ways to draw in new customers amidst a cluttered market.

  • We’ll develop ways to build lasting relationships with other businesses to help leverage growth opportunities. 

  • You’ll have the opportunity to work with the best of the best to help build your own exclusive team, refine your personal plan, bring in greater revenues, build customer loyalty, and amass a collection of new and successful business tactics.

  • Having worked in America, Canada, Australia, and the UK for over three decades mentoring in the entertainment and D2C TV, film, radio, music, and media industries, I’ve guided  an array of startups and turnarounds to capitalize on strengths and break boundaries to innovate high levels of success. 



To ensure our clients are always satisfied, we must work together as a team. As they say, “Teamwork makes the dream work.” So, we’ve developed a winning process that ensures we go undefeated in the repositioning and growth game!



First things first:  I listen.


There’s no standing around on the sidelines. I can determine whether or not I’ll be the right fit for your venture after our first meeting. I’ll concentrate on your needs and what it means to be competitive in your market, and once we start collaborating, the fun really begins.




After our initial meeting, I’ll reflect and strategize on your needs and then reconvene with you, prepped with an array of follow-up questions to ensure our end visions align.


Using my previous successes as a guide to help you grow, you can rest assured that no cookie-cutter, one-size-fits-all services will be provided.  Every client has individual needs, and my service will be 100% focused on yours.



I believe critique and adjustment is a huge part of brand growth. Therefore, honesty is the only policy when it comes to this part of the game. Clarity is crucial, and it’s completely ok to give me a hard “NO” sometimes. But changes have to be made to better prepare you for what the market will throw at you, and being honest with me is THE only way to make that happen!



Once our game plan is set, it's time to play! At this point, we've talked, we’ve tweaked, our “brand offense” is set, and it's time play.


With a solid strategy mapped out, a timeline in place, and a team of some of the world's greatest talent backing us up, we’re ready to beat the competition. I will ensure that your brand emerges successful when the buzzer sounds.

Game Plan


“Think Straighter” comes complete with access to top-tier services provided by some of the very best copy and content writers, producers, designers, product developers, and financial analysis and planning. 


Under my watchful eye, together, we’ll create the perfect plan to build your brand and help it soar to new heights! 

Meet the Thinkers!

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About Andy
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As a tested and proven thought leader in the industry, I’ve had the pleasure of working with some of the biggest brands and names across many prestigious industries. My passion is helping every company and individual realize their potential. 

At any given position, including at HSNi here in the US or numerous TV channels in the UK, I’ve always exceeded expectations and left my clients better off than I found them. I thrive on growth, progress, and pushing the limits when it comes to building a brand. 

I’ve worked with some of the biggest names in entertainment, including Diana Ross, Lady Gaga, Jennifer Lopez, Mary J Blige, Lionel Ritchie, Mariah Carey, Tony Bennett, and Martha Stewart to name just a few. With brands that include Disney, Universal, Lionsgate, Sony, Coca Cola, Beats, Lancôme and Toyota, I have built lasting relationships that to this day continue to push each brand forward in their respective industries.

From the United States, to Canada, to the UK, I love working with all my clients as they grow and develop cutting edge branding strategies.


Let’s Think Straighter together!

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A podcast where Andy shares insights from his tenure as Chief Creative Officer at Home Shopping Network and discussed where he sees untapped opportunities for DTC brands to leverage social livestream shopping.

In Clear Focus: ENVISION 2022 - Andy Sheldon, Think StraighterBigeye Agency
00:00 / 26:34


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